Privacy Policy
Last Updated: 2026
Bute Digital Ltd ("we," "us," "our," or "Company") operates butedigital.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and other identifying information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, pages visited, time and date of visits, and referral sources.
- Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: How you interact with our site, including links clicked, content accessed, and time spent on pages.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To track affiliate commissions and verify referrals to William Hill and other gaming operators.
- To conduct analytics and understand user behaviour and preferences.
- To send promotional emails and marketing communications (where you have opted in).
- To comply with legal obligations and protect against fraud.
- To personalise your experience and deliver relevant content.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and affiliate commissions from William Hill and partner operators.
- Marketing Cookies: Used to deliver personalised advertisements and track campaign effectiveness.
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect site functionality. You can also opt out of analytics tracking by using available browser tools or visiting Google Analytics Opt-out.
Third-Party Links
Our website contains links to external websites, including William Hill online casino and other gaming operators. We are not responsible for the privacy practices or content of these third-party sites. We strongly encourage you to review the privacy policies of any website before providing personal information. Third-party operators may collect and use your data independently of our policies.
Your Rights
Under UK GDPR and UK Data Protection Act 2018: You have the right to:
- Access your personal data and receive a copy.
- Rectify inaccurate or incomplete data.
- Request erasure of your data (right to be forgotten).
- Restrict processing of your information.
- Object to processing, including for marketing purposes.
- Data portability (receive your data in a structured, portable format).
- Lodge a complaint with the Information Commissioner's Office (ICO).
For US Users (CCPA): California residents have the right to know, delete, and opt-out of the sale of their personal information.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal compliance and fraud prevention. Typically, we retain user data for the duration of your interaction with our site plus a reasonable period thereafter. Affiliate tracking data is retained in accordance with affiliate program requirements. You may request deletion of your data at any time, subject to legal obligations requiring retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: butedigital.co.uk
We will respond to all data subject access requests and privacy inquiries within 30 days in accordance with applicable UK data protection laws.